Project Snapshot

Industry: Tech / B2B/ SaaS

Goal: Improve email marketing campaign open rates and both customer and prospect engagement.

Target Audience: Product Marketers, Product Managers, Consumer Insights Specialists

What I Did

• Conducted competitor example research and brainstormed with design team to develop initial email concept
• Briefed designed team while coordinating with business intelligence team to understand technical information to translate into more user-friendly language

Key Results

• Boosted email open rates by 2%
• Strengthened user and prospect understanding of a complex SaaS product.
• Supported sales enablement by giving reps a visual explainer they could forward.