Project Snapshot

Industry: Tech / B2B/ SaaS

Goal: Raise brand awareness and educate target businesses using proprietary data to highlight market trends and consumer insights.

Target Audience: Marketers, product managers, data analysts, and executive decision-makers in the cosmetics sector.

What I Did

• Developed the full report from scratch, including narrative angle, content structure, and key insights.
• Built the initial concept entirely in Canva and collaborated with the design team to produce updated, on-brand visuals.
• Translated complex proprietary data from an AI-driven analytics dashboard into clear, useful messages tailored to industry decision-makers.
• Introduced a fresh perspective in prospect marketing by connecting customer insights with real cultural moments, such as the Met Gala.

Key Results

• Generated inbound interest from two high-value target prospects in the beauty sector, supporting sales pipeline goals.
• Increased social media click-through rate by 6%.
• Strengthened the brand’s positioning as a data-driven thought leader.