Project Snapshot

Industry: Tech / B2B/ SaaS

Goal: Enhance user satisfaction and boost product newsletter engagement by leveraging a major PR partnership with a top-tier client.

Target Audience: Professionals in the home appliance and consumer electronics sector.

What I Did

• Aligned PR campaign messaging and brand tone with the featured client (Versuni).
• Created a personalized email campaign and repurposed the content for social media and a blog-based press announcement.

Key Results

• Improved social media engagement by 4% due to human-centered content.
• Strengthened brand credibility by showcasing collaboration with a top-tier client.
• Provided sales with a credible, partnership-based asset to share with prospects